Contact HealthDay
Tel: 203.855.1400 or E-mail

News By Specialty

Allergy
Anesthesiology
Cardiology
Cosmetic Surgery
Critical Care
Dermatology
Diabetes & Endocrinology
Emergency Medicine
Family Practice
Gastroenterology
Geriatrics
Hematology & Oncology
HIV & AIDS
Infectious Disease
Internal Medicine
Nephrology
Neurology
Nursing
OBGYN & Women's Health
Ophthalmology
Orthopedics
Otolaryngology
Pain Management
Pathology
Pediatrics
Pharmacy
Psychiatry
Pulmonology
Radiology
Rheumatology
Surgery
Urology

Follow us on:

    


e-Healthcare Leadership Awards


Half of Plastic Surgeons Use Social Media Professionally
Social media use highest among those who primarily perform cosmetic plastic surgery

TUESDAY, May 14 (HealthDay News) -- Roughly half of plastic surgeons use social media tools to market their practices, according to a study published in the May issue of Plastic and Reconstructive Surgery.

Andrew J. Vardanian, M.D., from the University of California Los Angeles, and colleagues anonymously surveyed members of the American Society of Plastic Surgeons about social media usage.

The researchers found that half of respondents regularly used social media. Respondents cited the following reasons for utilizing social media: belief that incorporation of social media into medical practice is inevitable (56.7 percent); belief that social media are an effective marketing tool (52.1 percent); and belief that social media provide a forum for patient education (49 percent). Social media use was higher among surgeons with a primarily aesthetic surgery practice. Just over one-third (33.8 percent) reported a positive impact from social media on their practice, whereas most respondents (64.6 percent) stated that social media had no impact and 1.5 percent reported a negative impact.

"There is a definite interest among those surveyed in developing best practice standards and oversight to ensure ethical use of social media platforms throughout the plastic surgery community," the authors write.

Abstract
Full Text (subscription or payment may be required)



Copyright © 2013 HealthDay. All rights reserved.

April 20, 2014

Archive Search

By Keyword:
By Category:
By Topic:

Related Articles

AMA Examines Economic Impact of Physicians

White House: 8 Million People Signed Up for Health Insurance

Free Drug Samples Tied to More Branded Prescriptions

Indoor Tanning Tied to Unhealthy Weight Control Behavior CME

Int'l Medical Education Standards Not Equivalent to U.K. Standards

One in 20 U.S. Adults a Victim of Diagnostic Errors