Contact HealthDay
Tel: 203.855.1400 or E-mail

News By Specialty

Allergy
Anesthesiology
Cardiology
Cosmetic Surgery
Critical Care
Dermatology
Diabetes & Endocrinology
Emergency Medicine
Family Practice
Gastroenterology
Geriatrics
Hematology & Oncology
HIV & AIDS
Infectious Disease
Internal Medicine
Nephrology
Neurology
Nursing
OBGYN & Women's Health
Ophthalmology
Orthopedics
Otolaryngology
Pain Management
Pathology
Pediatrics
Pharmacy
Psychiatry
Pulmonology
Radiology
Rheumatology
Surgery
Urology

Follow us on:

    


e-Healthcare Leadership Awards


Public Tends to Follow Celebrities Even on Medical Issues
Health care providers need to take phenomenon seriously and counter bogus advice

MONDAY, Dec. 23, 2013 (HealthDay News) -- Celebrities have credibility as sources of medical advice, even if they are ill-informed or are spreading potentially harmful information, according to research published online Dec. 17 in BMJ.

Steven J. Hoffman and Charlie Tan, both from McMaster University in Hamilton, Canada, and colleagues conducted a systematic literature review to identify any studies analyzing mechanisms of celebrities' influence on people in any context.

According to the authors, economics literature indicates that celebrity endorsements act as signals of credibility that are used to differentiate products or ideas from competitors and can generate herd behavior. Marketing studies show that celebrities' desirable attributes are transferred to products and used to boost the products' perceived credibility. People are classically conditioned to react positively to the advice of celebrities, according to psychology studies, and experience cognitive dissonance if they do not. The spread of celebrity medical advice is thought of in sociology as a contagion that diffuses through social networks and people's desire to acquire celebrities' social capital.

"A better understanding of celebrity can empower health professionals to take this phenomenon seriously and use patient encounters to educate the public about sources of health information and their trustworthiness," Hoffman and Tan conclude.

Full Text



Copyright © 2013 HealthDay. All rights reserved.

November 26, 2014

Archive Search

By Keyword:
By Category:
By Topic:

Related Articles

Home Visits Can Improve Asthma Control for Low-Income Adults

Emergency Department Visits on the Rise

Profilin Can Induce Severe Food-Allergic Reactions

Rx for Better Health Care: Kindness and Compassion

AMA: Gender Inequality Still Exists in Medicine

Triple Aim Should Be Expanded to Address Physician Burnout