FRIDAY, Nov. 8, 2019 (HealthDay News) -- Juul Labs will halt sales of its mint-flavored electronic cigarettes, the company announced Thursday.
The latest move follows new government research that showed Juul is the most popular brand among high schoolers who vape and that the majority of young vapers like mint-flavored e-cigarettes the most. "These results are unacceptable, and that is why we must reset the vapor category in the U.S.," Juul CEO K.C. Crosthwaite said in a company statement, the Associated Press reported.
Having already halted sales of fruit- and dessert-flavored e-cigarettes, Juul will now only sell menthol and tobacco flavors. Mint and menthol flavors accounted for nearly 60 percent of the company's retail sales in the past year, according to the AP. Juul has already stopped sales of its mango, creme, fruit, and cucumber products, which account for 10 percent of its sales.
Juul has been besieged by legal troubles, including multiple investigations by Congress, federal agencies, and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they became addicted to nicotine through the company's products.